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Swiss e-commerce platform with flash sales & daily discounts on fashion, home & living, travel, lifestyle products for Swiss consumers.
Key people at DeinDeal.ch.
DeinDeal.ch was founded in 2010 by Dario Fazlic (Founder & CSO (Acquired)) and Flavio Rump (Cofounder & Head of Online Marketing).
Founded in 2010 by Amir Suissa and Adrian Locher, DeinDeal.ch is a Swiss e-commerce platform based in Zurich and Geneva offering flash sales and daily discounts on fashion, travel, and lifestyle products. The company operates through its primary website, a mobile app, and the My-Store platform, shipping over one million parcels nationwide each year to consumers seeking discounted offerings. After growing to over 150 employees by 2012, the enterprise continued its expansion, recently generating more than CHF 100 million in annual revenue during 2023. Early backing came from notable investors including Klaus Hommels, before the media conglomerate Ringier acquired a majority stake at a CHF 30 million valuation in 2011. In July 2024, the private equity firm Liberta Partners fully acquired the business from Ringier, appointing Tobias Heller and Philipp Wahl as new managing directors.
DeinDeal.ch was founded in 2010 by Dario Fazlic (Founder & CSO (Acquired)) and Flavio Rump (Cofounder & Head of Online Marketing).
DeinDeal AG is Switzerland's leading off-price e-commerce platform, specializing in flash sales and daily deals with discounts up to 70% on lifestyle products, fashion, home & living, electronics, sports gear, wine & gourmet, and travel services.[1][2][3][6] Founded in 2010 as a startup, it serves Swiss consumers via deindeal.ch, the DeinDeal app, and my-store.ch (merged in 2016), sourcing products globally and operating its own warehouse in Muttenz while generating over CHF 100 million in revenue by 2023 (with $52.3 million reported in 2024) and employing around 133 people in Zürich.[1][3][5] The platform solves the problem of accessible, high-value deals in a premium market by curating time-limited offers, blending local coupons with international brands to deliver "more lifestyle for a better life" daily.[1][2][6]
Its growth momentum remains strong, ranking among Switzerland's top 10 e-commerce sites, with a shift from early group-buying to a mature flash sales model under new ownership by Liberta Partners since acquiring it from Ringier in a recent transaction.[3]
DeinDeal launched in 2010 as Goodshine AG, tapping into the group-buying trend to challenge international players like Groupon and local rivals such as Dailydeal.ch and Scoup.ch in the Swiss market.[3][4] Founders leveraged e-commerce expertise to quickly scale from 5 to over 150 employees in two years, earning TOP 100 Swiss Startup recognition in 2011 and 2012, which led to Ringier becoming majority owner that year with a full takeover by 2015 amid CHF 100 million annual revenue.[1][4] Key early figures included Dennis Just (Head of Product, later CEO of Smallpdf) and Tiago Fernandes (Head of Frontend, now CTO at guuru), whose tenures fueled rapid product and tech development.[4]
Pivotal moments included the 2016 merger with my-store.ch—co-founded by current CTO Alexandre Branquart—to consolidate platforms and APIs, expanding into flash sales for travel and lifestyle.[4][6] Founders exited operative roles post-2015, and in recent years, Munich-based Liberta Partners acquired it from Ringier, marking a new chapter for the now-established leader.[3]
DeinDeal rides the off-price e-commerce wave in Switzerland, capitalizing on consumer demand for value amid rising costs, where timing post-2010 group-buying boom and 2016 merger aligned with mobile shopping surges.[1][4][6] Market forces like Switzerland's affluent but price-sensitive consumers, coupled with e-commerce growth to top-10 status, favor its flash sales niche over pure marketplaces.[3] It influences the ecosystem by alumni founding successes like Smallpdf, Knip, and guuru, exporting DeinDeal-honed e-commerce and AI expertise to fintech, insurtech, and customer support—cementing its legacy in Swiss startup innovation.[4]
DeinDeal's pivot under Liberta Partners positions it for expanded flash sales, potentially deepening app personalization and international sourcing amid e-commerce maturation.[3] Trends like AI-driven curation, sustainable sourcing, and omnichannel retail (e.g., enhanced APIs) will shape its path, while economic pressures sustain discount demand.[6] Its influence may evolve from disruptor to ecosystem builder, spawning more alumni ventures and solidifying as Switzerland's go-to for joyful, value-packed shopping—echoing its founding promise of transforming everyday deals into lifestyle wins.[1][4]
Key people at DeinDeal.ch.
