Loading organizations...
Loading organizations...
DealCart is a technology company.
DealCart operates an innovative multi-vertical e-commerce platform centered on social commerce principles, enabling consumers to access everyday essentials at more affordable prices. The company's core offering facilitates group buying and peer discussions through popular social media channels like WhatsApp, streamlining the purchasing process and enhancing value for its users. This approach leverages community engagement to drive down costs and improve product accessibility across various categories.
The company was founded in 2022 by Haider Raza, who identified a significant market need for greater affordability and accessibility of essential goods for a key demographic. Raza's insight focused on the potential of collective purchasing power and social interaction to disrupt traditional retail models, particularly within emerging markets. This vision drove the establishment of a platform designed to empower consumers through cooperative buying.
DealCart primarily serves middle-income households in Pakistan, aiming to improve their purchasing power for daily necessities. The company’s long-term vision is to democratize access to essential products by fostering a robust social commerce ecosystem where community participation directly translates into economic benefits for consumers. It seeks to continually expand its product offerings and reach, making a tangible impact on household budgets.
DealCart has raised $8.0M across 2 funding rounds.
DealCart has raised $8.0M in total across 2 funding rounds.
DealCart is a Pakistan-based e-commerce startup founded in 2022 that builds a gamified group-buying platform for groceries and essentials, enabling users to "buy together and save together" at discounted prices.[1][2][3] It primarily serves price-conscious consumers in middle- and lower-income segments, who spend 50-60% of their income on groceries, by sourcing directly from local manufacturers, reducing costs through community-driven deals shared via WhatsApp and social media, and offering efficient warehousing and last-mile delivery.[1][3] The platform solves high grocery costs and low e-commerce penetration among first-time internet users in Pakistan by unlocking lower prices once group thresholds (e.g., four people in 24 hours) are met, while promoting locally made brands.[1][3][4] DealCart has raised $7.5M total, including a $3M Seed VC round about a year ago, achieved $1.1M annual recurring revenue at pre-seed, and earned recognition on the Forbes Asia 100 To Watch list, signaling strong growth momentum in Pakistan's digital economy.[1]
DealCart was founded in 2022 in Karachi, Pakistan, by Haider Raza and Ammar Naveed, who identified an opportunity to boost e-commerce adoption among underserved middle- and lower-income consumers despite rising smartphone and internet access.[3] The idea emerged from addressing Pakistan's low e-commerce usage in these segments, where groceries dominate household spending; the duo created a social commerce model leveraging group buys to make shopping affordable and accessible for first-time internet users.[3][4] Early traction included hitting $1.1M in annual recurring revenue at the pre-seed stage and raising $4.5M in seed funding shortly after launch, announced in July 2022, which fueled tech and product team expansion for sustainable growth.[1][3] Headquartered on Shahra-e-Faisal in Karachi, the company quickly gained visibility, landing on Forbes Asia's 100 To Watch list alongside fintech peer NayaPay.[1]
DealCart stands out in Pakistan's crowded e-commerce space through these key strengths:
DealCart rides Pakistan's booming digital infrastructure wave, including unified health records and blockchain land registries, which boost internet trust and access for underserved users.[1] Its timing aligns with rising smartphone penetration and e-commerce innovation amid economic pressures like inflation, where group buying counters high grocery costs in a market underserved by quick commerce giants.[3] Favorable forces include low competition for price-sensitive social commerce (vs. BazaarGhar or CelebShop) and international funding signaling ecosystem maturity—DealCart's Forbes nod highlights Pakistan's fintech/e-commerce surge.[1][3] It influences the landscape by empowering local manufacturers, lowering entry barriers for first-time online shoppers, and paving the way for integrated "SuperApps" in emerging markets.
DealCart is poised to scale as Pakistan's go-to affordable grocery platform, leveraging its $7.5M war chest to build toward SuperApp status with added services like food delivery and fintech.[1][2] Trends like digital public infrastructure growth and social commerce virality will accelerate adoption, especially if it sustains tech-led expansion without burn.[3] Its influence could evolve by dominating group buying for essentials, inspiring similar models regionally, and amplifying local brands—ultimately redefining accessible e-commerce from Karachi outward, true to its mission of everyday affordability.[2][4]
DealCart has raised $8.0M in total across 2 funding rounds.
DealCart's investors include Shorooq Partners, 20VC, AirAngels, Buckley Ventures, Cathay Innovation, Coalition Operators, Earl Grey Capital, Mantis VC, Oak HC/FT, Offline Ventures, Pareto Holdings, Slow Ventures.
DealCart has raised $8.0M across 2 funding rounds. Most recently, it raised $3.0M Seed in July 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 6, 2024 | $3.0M Seed | Shorooq Partners | |
| Jul 1, 2022 | $5.0M Seed | 20VC, AirAngels, Buckley Ventures, Cathay Innovation, Coalition Operators, Earl Grey Capital, Mantis VC, Oak HC/FT, Offline Ventures, Pareto Holdings, Slow Ventures, Trust Fund, Volition Capital, Baron Davis, Claire Hughes Johnson, George Ruan, Louis Beryl, Manik Gupta, Mathilde Collin, Melissa Tan, Ryan Tedder, Sahin Boydas, Scott Belsky, Siqi Chen, Tyler Willis, Vindi Banga |