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Key people at Craftable.
Craftable provides a comprehensive back-office software platform tailored for the hospitality industry, specifically restaurants and hotels. This integrated system manages critical functions such as purchasing, inventory control, accounts payable, and financial reporting. Its technical approach unifies these disparate operational elements, offering a centralized solution that streamlines workflow and enhances visibility across an organization's back-of-house activities.
The company was founded in 2015 by Samuel Zats, stemming from an insight to bridge technological innovation with deep industry experience. The foundational premise involved combining the rigor of Silicon Valley tech development with the practical knowledge of hospitality veterans to address complex operational challenges faced by businesses in the sector.
Craftable serves a diverse clientele within hospitality, including independent restaurants, multi-unit chains, and hotel groups. Its overarching vision is to simplify and optimize operational, financial, and procurement processes, empowering operators to improve efficiency and profitability. The platform aims to provide the tools necessary for effective profit management and operational control, ensuring businesses can focus on delivering exceptional guest experiences.
Key people at Craftable.
Craftable is a cloud-based hospitality management platform that streamlines back-office operations including procurement, inventory, finance, and labor for restaurants, hotels, resorts, bars, and casinos.[1][2][4] It serves over 80,000 hospitality professionals, processing more than 4 million invoices and $5 billion in purchasing annually while helping customers save over $2 billion yearly through AI-powered automation, real-time insights, and integrations with 1,000+ POS, EDI, and API systems.[1][2][4] By centralizing ordering, monitoring costs, enforcing compliance, and unifying data across locations and departments, Craftable solves chronic issues like rogue spend, inventory inaccuracies, and fragmented financials, enabling operators to boost profitability and focus on guest experiences.[2][4]
Founded in 2015 and headquartered in Dallas, Texas, Craftable was started by Sam Zats (CEO), Max, and Jay, who tackled hospitality's operational chaos after studying over 300 bar management spreadsheets and embedding in real kitchens and back offices.[1][4] The idea emerged from collaboration with elite operators like José Andrés and his team, ensuring features addressed genuine pain points ignored by traditional software—prioritizing precision over average use cases.[1] Early traction built through this hands-on approach, evolving from a targeted solution into a comprehensive platform supporting every operational aspect, now trusted by major players like Marriott International, Pyramid Global Hospitality, and Sage Hospitality.[1][4]
Craftable rides the wave of hospitality digitization, where post-pandemic labor shortages, rising costs, and demand for data-driven decisions amplify needs for integrated ops-tech.[4][7] Its timing aligns with AI adoption in vertical SaaS, bridging operational silos—evident in the January 2025 Actabl partnership for real-time ProfitSword integration, automating budgets against actual spend and sales for hotels.[4][7] Market forces like fluctuating demand and thin margins favor its strengths, influencing the ecosystem by powering leaders like Sage Hospitality with visibility that enhances profitability and guest focus, while fostering an interconnected industry via extensive partnerships.[3][4][7]
Craftable's momentum—billions in transaction volume and expanding integrations—positions it to dominate hospitality back-office tech, with AI enhancements and partnerships like Actabl accelerating adoption amid ongoing industry consolidation.[4][7] Trends like predictive analytics for demand forecasting and deeper GenAI for spend optimization will shape its path, potentially evolving influence through acquisitions or global expansion. As hospitality rebounds, Craftable remains the craft behind smoother systems, empowering teams from prep stations to boardrooms to craft unforgettable guest moments.[1]
