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Connectd: Three-sided marketplace platform connecting startups and scale-ups with fractional talent, advisors, and investors for talent and funding.
Based in London, England, Connectd operates a three-sided marketplace platform that connects early-stage startups and scale-ups with fractional talent, independent investors, and board advisors. The company utilizes a reverse recruitment business model where professionals seeking flexible roles in sales, marketing, finance, and operations pay an average order value of £2,500, while startup access remains free to optimize matching outcomes. Since its launch, the platform has scaled significantly to include over 5,000 active members and has successfully facilitated more than 10,000 professional connections. Key executives driving the company's international expansion across three continents and five countries include Chief Commercial Officer James Matthews and Chief Operating Officer Claudia Stankler. The organization recently deployed a new technology platform featuring pulse metrics tools and was ranked 43rd on the Sifted 100 leaderboard for revenue growth. Connectd was officially founded in 2020.
Connectd has raised $12.6M across 4 funding rounds.
Connectd has raised $12.6M in total across 4 funding rounds.
Connectd is a London-based fintech platform that connects startups and scaleups with fractional executives, advisors, mentors, and investors using data-driven smart matching technology.[1][2][3] Originally launched as a three-sided marketplace for startups, investors, and talent, it rebranded in July 2025 to focus exclusively on fractional work, facilitating over 25,000 connections for 3,000+ startups and 4,000+ vetted professionals across 60+ countries and 100+ industries.[3][5] It serves startup founders seeking flexible expertise for growth stages, fractional talent building diverse careers, and investors via portfolio tools, with strong momentum shown in rankings like #6 on LinkedIn's Top UK Startups 2024, #43 on Sifted's UK & Ireland list, and #117 on Sifted 250 for revenue growth.[2][3]
The platform offers utility tools like pulse metrics for showcasing startups, portfolio management systems for aggregated insights, and subscription-based access, driving month-to-month growth.[1][2] Recent achievements include a $7M fundraising round, US expansion to Miami and New York, partnerships like Google for Startups, and hires from Too Good To Go and Seedrs.[2][3]
Connectd was founded in 2020 (with roots traced to 2019 in some reports) by Roei Samuel, a 30-year-old serial entrepreneur who previously built and exited RealSport during university.[1][3] After turning to angel investing, Samuel identified a gap in accessible communities linking founders with investors, mentors, and non-executive directors, inspiring a digital platform born amid the pandemic—which proved advantageous for its remote-first model.[1][2]
Early challenges included bootstrapping tech, remote hiring to align with vision, and acquiring initial users through free trials and direct outreach to angel investors and founders.[1] Pivotal moments: seed funding of $2.6M (totaling $5.6M) from LiFE Ventures and others; platform relaunches with pulse metrics and portfolio tools; 2024-2025 US entry via Miami and NYC events; and the 2025 rebrand to fractional focus amid rising demand (71% of senior talent seeking such roles).[2][3][4]
Connectd rides the fractional work revolution, addressing startup needs for flexible, on-demand senior expertise amid economic uncertainty and talent shifts—71% of executives now prefer fractional roles per Forbes.[3] Timing aligns with post-pandemic remote work normalization, AI-driven scaling demands, and ecosystems like Miami/NYC booming for early-stage tech.[2]
Market forces favor it: rising startup funding gaps, demand for cost-effective advisors over full-time hires, and global talent mobility via platforms. Connectd influences by mainstreaming fractional infrastructure—powering 3,000+ companies' growth, fostering communities, and validating via rankings—while expanding from UK to US amid Europe's fastest-growing firms.[3][5]
Connectd's pivot to fractional talent positions it for explosive scaling, leveraging $7M fuel, US foothold, and 25,000+ connections toward 10x community growth.[3] Trends like AI-augmented matching, deeper portfolio AI insights, and mainstream fractional adoption (e.g., board-level) will shape it, potentially dominating as startups prioritize agility over headcount.
Its influence may evolve into ecosystem infrastructure—think Google-partnered credits scaling to enterprise tools—amplifying startup success worldwide, much like its origins solved Samuel's own investor access pain.
Connectd has raised $12.6M in total across 4 funding rounds.
Connectd's investors include Jonas Anker, Double Prime LLP, Expa, MMC Ventures, Alan Morgan, Steven Mail, Stena & Swerve, Arch Law, Blue Lake VC, LiFE Ventures, Mail Venture Partners, Syndicate Room.
Connectd has raised $12.6M across 4 funding rounds. Most recently, it raised $7.0M Series A in July 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jul 1, 2025 | $7.0M Series A | Jonas Anker | Double Prime LLP, Expa, MMC Ventures, Alan Morgan, Steven Mail, Stena & Swerve |
| Mar 1, 2023 | $3.0M Seed | Arch Law, Blue Lake VC, LiFE Ventures, Mail Venture Partners, Syndicate Room | Double Prime LLP, Expa, MMC Ventures, Alan Morgan, Daniel Gerrard, Guy Carling, Tim Levy |
| Apr 12, 2022 | $1.6M Seed | Aleksandar Subosic, Dejan Subosic, Gareth Hawkins, Jonas Anker, Rob Wilmot, Stephen Scruton | |
| Aug 1, 2021 | $1.0M Seed | Nigel Wray | Angel Invest, Balderton Capital, Draper Associates, Maven Capital Partners, session vc, Bart Swanson, Steve Castle, Toni Nijm, Josh Drukarz |