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Cleanly: Laundry and dry cleaning service offering on-demand pickup and delivery for residential consumers, focused on mobile app booking.
Cleanly has raised $7.0M across 2 funding rounds.
Key people at Cleanly.
Cleanly was founded in 2013 by Itay Forer (Founder/COO) and Chen Atlas (Founder/CTO) and Tom Harari (Founder/CEO).
Cleanly has raised $7.0M in total across 2 funding rounds.
Cleanly is a New York, New York-based logistics and service provider that offers on-demand laundry and dry cleaning delivery services accessible directly through a proprietary mobile application. The company serves individual residential consumers by allowing them to schedule doorstep pickups and deliveries for wash and fold, dry cleaning, and ironing services, eliminating the requirement to visit physical laundromats. Operating with a workforce of approximately 33 to 46 employees, the business generates its primary revenue through customer service fees for pickup and delivery, reporting an estimated $5 million in annual revenue as of 2024. Prior to executing a corporate merger with the tech-based clothing and home cleaning provider ByNext in March 2020, the enterprise raised $8.92 million in total venture funding to support its consumer logistics operations. The logistics platform Cleanly was originally founded in 2014.
Key people at Cleanly.
Cleanly is an on-demand laundry and dry cleaning delivery service primarily operating in New York City and select other metropolitan markets such as San Francisco, Brooklyn, and Washington D.C. It offers customers the convenience of scheduling laundry pickups and deliveries via a mobile app or website, providing a seamless alternative to traditional laundromats and dry cleaners. Cleanly’s technology optimizes logistics for efficient route planning and real-time order tracking, catering mainly to busy urban professionals and families who value time savings and garment care expertise. The company has processed over 4 million loads of laundry, demonstrating strong growth momentum and market traction[1][2][3].
Founded in 2013, Cleanly was created to revolutionize the laundry experience by making it as simple as tapping a button. The founding team includes Chen Atlas, a technology expert with a background in building large-scale logistics platforms in the Israeli Defense Forces and prior startup experience. The idea emerged from the desire to provide a friendly, knowledgeable, and tech-enabled laundry service that fits customers’ schedules and treats clothes with care. Early traction was marked by rapid adoption in New York City and subsequent expansion to other major urban markets, supported by participation in Y Combinator’s Winter 2015 batch[3][4].
Cleanly rides the growing trend of tech-enabled home services that reclaim consumers’ time by outsourcing routine chores. The timing aligns with increasing urbanization, busy lifestyles, and demand for on-demand convenience. Market forces such as smartphone ubiquity, advances in logistics technology, and consumer preference for seamless digital experiences favor Cleanly’s growth. By innovating in a traditionally offline service category, Cleanly influences the broader ecosystem by setting new standards for service speed, transparency, and customer engagement in home services[1][2].
Looking ahead, Cleanly is well-positioned to expand geographically and deepen its technological edge in logistics and customer experience. Trends such as increased remote work, urban density, and demand for sustainable, time-saving services will likely fuel continued growth. Cleanly’s influence may evolve from a local convenience service to a national or even multi-regional platform, potentially integrating with smart home ecosystems or expanding into related home care verticals. Its commitment to technology-driven operational excellence and customer-centric service will remain key to maintaining leadership in the on-demand laundry and dry cleaning market[2][3].
Cleanly was founded in 2013 by Itay Forer (Founder/COO) and Chen Atlas (Founder/CTO) and Tom Harari (Founder/CEO).
Cleanly has raised $7.0M in total across 2 funding rounds.
Cleanly's investors include AddVenture, AltaIR Capital, Initialized Capital, Millhouse Capital, #ANGELS (Hashtag ANGELS), Dispersion Capital, Jenny Fielding, Haystack, Hustle Fund, IVP, Liquid 2 Ventures, National Grid Partners.
Cleanly has raised $7.0M across 2 funding rounds. Most recently, it raised $5.0M Series A in April 2017.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 11, 2017 | $5.0M Series A | AddVenture | AltaIR Capital, Initialized Capital, Millhouse Capital |
| May 1, 2015 | $2.0M Seed | #ANGELS (Hashtag ANGELS), Dispersion Capital, Jenny Fielding, Haystack, Hustle Fund, IVP, Liquid 2 Ventures, National Grid Partners, QueensBridge Venture Partners, Quiet Capital, RRE Ventures, Y Combinator, Bradley Horowitz, Ed Ruth, Eric Wu, Scott Banister, Chloe Sladden, Joe Montana, Paul Buchheit, Semil Shah, 500 Startups, AltaIR Capital, FundersClub, Initialized Capital, Ludlow Ventures, Soma Capital |