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Cleanify: Marketplace platform connecting customers with local cleaning services, providing booking, price comparison, and provider management tools.
Based in Vancouver, Canada, with additional offices in San Francisco, Cleanify operates a marketplace platform that connects consumers with local cleaning services by aggregating listings and facilitating direct bookings. The company provides a comprehensive operating system for independent service providers, small businesses, and franchises to manage client relationships, pricing, and real-time availability. By 2015, the platform had expanded its operations across ten distinct markets in the United States and Canada, generating approximately $1 million in gross monthly revenue. To support this growth, Cleanify secured $1.8 million in seed funding from prominent venture capital firms including 500 Startups, Kapor Capital, and Great Oaks. The organization further expanded its regional footprint by acquiring the Canadian operations of the on-demand cleaning platform Helpling. Cleanify was founded in 2011 by Amanda Potter, Justin Potter, and Luis Sanchez.
Cleanify has raised $2.0M across 1 funding round.
Cleanify has raised $2.0M in total across 1 funding round.
Cleanify is a technology company operating a marketplace platform in the cleaning industry that connects freelance cleaners and cleaning companies with customers, including homes and offices. It offers instant booking of professional cleaning services and leverages advanced disinfectant technologies for cleaning and decontamination. Cleanify addresses the fragmentation in the cleaning sector by providing local service providers with exposure and tools to grow their businesses, streamlining access for customers to reliable cleaning services[1][2][3][4].
The platform serves both individual consumers and businesses, solving the problem of inefficient, disconnected cleaning service markets by unifying supply and demand in one digital ecosystem. Cleanify has demonstrated fast growth momentum as a leading marketplace in this niche, emphasizing ease of use and professional service quality[2][4].
Cleanify was founded by entrepreneurs with a vision to solve the fragmentation of the cleaning industry by empowering local service providers with better tools and market access. The idea emerged from recognizing the challenges faced by small cleaning businesses in gaining visibility and customers, as well as the difficulties consumers experience in finding trustworthy, professional cleaning services. Early traction came from building a platform that simplified booking and improved service reliability, which helped Cleanify rapidly grow its user base and service provider network[4].
While specific founding year and founders' names are not detailed in the available sources, Cleanify’s evolution has focused on integrating advanced disinfectant technologies and expanding its marketplace reach to serve both residential and commercial clients effectively[1][3].
Cleanify rides the trend of digital transformation in traditional service industries, particularly the gig economy and marketplace models that connect service providers directly with consumers. The timing is favorable due to increasing demand for professional cleaning and disinfection services, especially heightened by health and safety concerns globally. Market forces such as growing urbanization, rising hygiene awareness, and the shift to on-demand services work in Cleanify’s favor.
By streamlining access to cleaning services and empowering local providers, Cleanify influences the broader ecosystem by professionalizing and digitizing a traditionally fragmented sector, fostering economic opportunities for freelancers and small businesses while improving service quality and reliability for customers[1][4].
Looking ahead, Cleanify is positioned to expand its marketplace footprint further, potentially integrating more advanced technologies such as AI-driven scheduling, enhanced customer-provider matching, and expanded service offerings. Trends like increased demand for eco-friendly and health-conscious cleaning solutions will likely shape its product development.
As the platform scales, Cleanify’s influence may grow beyond just a marketplace to become a key enabler of digital transformation in the cleaning industry globally, driving efficiency, transparency, and sustainability. Its continued focus on supporting local providers while meeting evolving customer expectations will be critical to sustaining its growth trajectory and market leadership[2][4].
Cleanify has raised $2.0M in total across 1 funding round.
Cleanify's investors include Andreessen Horowitz, AngelPad, Bling Capital, Bullpen Capital, DFE Capital Management, Great Oaks Venture Capital, Insight Partners, Motley Fool Ventures, Pat Kenealy, Saturn Partners, Sierra Ventures, Social Starts.
Cleanify has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in April 2016.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Apr 1, 2016 | $2.0M Seed | Andreessen Horowitz, AngelPad, Bling Capital, Bullpen Capital, DFE Capital Management, Great Oaks Venture Capital, Insight Partners, Motley Fool Ventures, Pat Kenealy, Saturn Partners, Sierra Ventures, Social Starts, The Hit Forge, UpHonest Capital, Gordon Segal, Richard Chen, Scott Banister |