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Bulletin: Curated wholesale marketplace for retailers to discover and shop premium brands in clothing, handbags, beauty, jewelry, and lifestyle.
Bulletin has raised $10.0M across 3 funding rounds.
Key people at Bulletin.
Bulletin was founded in 2016 by Alana Branston (Founder/CEO) and Ali Kriegsman (Founder/COO).
Bulletin has raised $10.0M in total across 3 funding rounds.
Based in New York, New York, Bulletin operates a curated wholesale marketplace that enables independent retailers to discover, evaluate, and purchase premium consumer brands across multiple retail categories. The digital platform specifically focuses on facilitating B2B wholesale transactions within the clothing, handbags, beauty, jewelry, and lifestyle sectors by connecting emerging brands with established retail buyers. Beyond its core e-commerce marketplace functionality, the company actively partners with traditional industry trade shows to support both online and in-person commercial interactions. Furthermore, the platform provides integrated software tools designed to help users streamline and manage their daily wholesale business operations and vendor relationships. The enterprise currently maintains a workforce of approximately 15 employees to support its growing network of retail customers and premium brand partners. Bulletin was originally founded in 2016 by co-founders Alana Branston and Ali Kriegsman.
Bulletin was founded in 2016 by Alana Branston (Founder/CEO) and Ali Kriegsman (Founder/COO).
Bulletin has raised $10.0M in total across 3 funding rounds.
Bulletin's investors include Afore Capital, Asylum Ventures, Draper Associates, Flybridge Capital Partners, Foundation Capital, Y Combinator, Chafic Kazoun, Karim Atiyeh, BDC Venture Capital, Concrete Ventures, Workday Ventures, Tom Williams.
Key people at Bulletin.
Bulletin is a premium commerce community that empowers independent retailers to discover, meet, and shop the best brands on the planet. The company operates an online wholesale marketplace that leverages data-driven insights to curate personalized product assortments for retailers, connecting them with a vetted network of global brands. Bulletin’s platform streamlines the wholesale purchasing process, offering flexible payment terms and a curated, relationship-focused experience that sets it apart from broader, transactional marketplaces. It serves thousands of retailers and hundreds of brands, with strong momentum in the independent retail and direct-to-consumer (DTC) sectors.
Bulletin’s product solves a critical pain point for independent retailers: the difficulty of efficiently sourcing unique, high-quality products that resonate with their customers. By combining data analytics, a selective brand network, and flexible commerce tools, Bulletin enables retailers to optimize inventory selection, improve cash flow, and foster repeat business. The company has demonstrated consistent growth, expanding its brand and retailer base and launching innovative features like Bulletin Plus and Virtual Discovery Events to deepen engagement.
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Bulletin was founded in 2015 by Ali Kriegsman and Alana Branston, who began by creating a digital, shoppable magazine that profiled emerging brands. Recognizing the challenges brands faced in gaining retail exposure and the inefficiencies retailers encountered in sourcing products, Kriegsman and Branston pivoted to a physical retail model, launching pop-up stores in New York City. These early stores allowed brands to share retail space and costs, creating a collaborative, community-driven environment. The success of these pop-ups led to the development of Bulletin’s digital marketplace, which launched in 2019 and quickly scaled to serve thousands of retailers and brands.
The founders’ backgrounds in retail, media, and technology enabled them to identify a gap in the wholesale ecosystem and build a solution that prioritized both curation and community. Early traction came from their ability to attract high-potential brands and retailers through a combination of personal outreach, curated events, and a strong emphasis on brand alignment. The launch of Bulletin Omni, a proprietary tech platform for managing in-store and online sales, marked a pivotal moment in the company’s evolution, allowing for rapid scaling and operational efficiency.
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Bulletin is riding the wave of digital transformation in retail, particularly the shift toward online wholesale marketplaces and the growing demand for curated, independent brands. The rise of DTC brands and the decline of traditional department stores have created a need for platforms that can efficiently connect retailers with unique products. Bulletin’s focus on curation, data, and community aligns with broader trends in retail, including the importance of personalization, the value of brand storytelling, and the increasing role of technology in streamlining commerce.
The company’s success is also fueled by the growing ecosystem of independent retailers and brands, many of which are seeking alternatives to large, impersonal marketplaces. Bulletin’s model supports this ecosystem by lowering barriers to entry, fostering repeat business, and providing tools that help brands and retailers thrive in a competitive landscape. As the retail industry continues to evolve, Bulletin’s influence is likely to grow, shaping how independent retailers and brands connect and collaborate.
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Bulletin is well-positioned to continue its growth as a leading platform for independent retail and wholesale commerce. The company’s focus on curation, community, and technology gives it a strong foundation for expanding its reach and deepening its impact on the retail ecosystem. Future opportunities include further international expansion, the development of new marketing and analytics tools, and the potential to open its platform to new verticals or retail models.
As the retail landscape becomes increasingly fragmented and competitive, Bulletin’s ability to connect retailers with the best brands on the planet will remain a key differentiator. The company’s influence is likely to extend beyond its current network, inspiring new approaches to wholesale commerce and shaping the future of independent retail. Bulletin’s journey from a digital magazine to a premium commerce community exemplifies the power of innovation and community in driving lasting change in the retail industry.
Bulletin has raised $10.0M across 3 funding rounds. Most recently, it raised $970K Seed in December 2020.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2020 | $970K Seed | Afore Capital, Asylum Ventures, Draper Associates, Flybridge Capital Partners, Foundation Capital, Y Combinator, Chafic Kazoun, Karim Atiyeh | |
| Jul 1, 2019 | $7.0M Series A | Foundation Capital | Afore Capital, BDC Venture Capital, Concrete Ventures, Workday Ventures, Tom Williams, Kleiner Perkins, TMV |
| May 1, 2017 | $2.0M Seed | Afore Capital, Atomico, Broadway Angels, Concrete Ventures, Felicis Ventures, Flybridge Capital Partners, Hack VC, jLabs, Kleiner Perkins, Norwest Venture Partners, Plug & Play Ventures, Silicon Valley Connect, Soma Capital, Theory Ventures, TQ Ventures, Unconventional Ventures, Andrew Nutter, Chafic Kazoun, Colin Carrier, Ido Leffler, Karim Atiyeh, Kevin Lin, Loic Le Meur, Manish Patel, Ron Pragides, Sam Shank, Shervin Pishevar, Tom Williams, Kevin Hale, Tim Draper, Liquid 2 Ventures, Y Combinator |