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AYRA Ventures operates as an asset investment firm, strategically positioned in Mumbai, India. The firm's core mandate is to invest in consumer businesses, specifically those operating in the B2C sector. It is recognized for its approach of providing patient capital, which indicates a commitment to long-term investment horizons and sustained support for its portfolio companies.
AYRA Ventures primarily invests in consumer businesses, with a specific focus on companies operating within the B2C (business-to-consumer) sector. The firm aims to support a range of consumer startups.
AYRA Ventures is headquartered in Mumbai, India, and its listed portfolio companies are predominantly Indian consumer startups. This indicates a primary operational and investment focus within India.
AYRA Ventures primarily invests in consumer businesses, with a specific focus on companies operating within the B2C (business-to-consumer) sector. The firm aims to support a range of consumer startups.
AYRA Ventures is headquartered in Mumbai, India, and its listed portfolio companies are predominantly Indian consumer startups. This indicates a primary operational and investment focus within India.
The firm's investment activities encompass a range of consumer startups. Examples of companies within its investment scope include Epigamia, Paper Boat, The Whole Truth, Nykaa, Zepto, and Swiggy. These examples illustrate AYRA Ventures' engagement across various segments of the consumer market, from food and beverage to e-commerce and delivery services.
AYRA Ventures actively seeks to identify and support innovative companies that are shaping the consumer landscape. Its specialization in the B2C sector allows it to develop deep expertise and provide targeted guidance to its portfolio.
The firm has also expanded its leadership, welcoming experienced professionals to its team. For instance, Ketki Paranjpe Bapat joined AYRA Ventures as Partner, Private Investments, bringing prior experience from leading investment roles at other venture firms. This addition reflects the firm's ongoing development and commitment to strengthening its investment capabilities.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Feb 4, 2026 | The Whole Truth | The Whole Truth Series D | Sofina, Sauce VC, Yana Kachurina, Manu Chandra, Sauce.vc | Sriharsha Majety, Z47, Jaydeep Barman, Peak XV Partners, Rainmatter Capital |