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Amobee has raised $42.0M across 3 funding rounds.
Key people at Amobee.
Amobee has raised $42.0M in total across 3 funding rounds.
Amobee is a Foster City, California-based advertising technology company that provides an omnichannel platform for marketers and agencies to plan, execute, and measure campaigns across broadcast television, connected TV, digital, and social media. Operating as a business-to-business software provider, the firm generates revenue through platform licensing fees and by taking a percentage of the advertising spend executed through its demand-side and data management platforms. The enterprise expanded its technological capabilities by acquiring industry peers Turn and Videology before eventually integrating its portfolio under the unified brand name Nexxen. Historically operating with approximately 800 to 1,000 employees, the company was initially acquired by telecommunications conglomerate Singtel for $321 million in 2012, and later purchased by Tremor International for $239 million in September 2022. Amobee was founded in 2005 by Zohar Levkovitz, Gil Shaked, and Saul Rurka.
Amobee has raised $42.0M in total across 3 funding rounds.
Amobee's investors include Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures.
Key people at Amobee.
Amobee is a marketing technology company that provides an integrated advertising platform for optimizing campaigns across TV, connected TV (CTV), digital, and social media.[1][2][3] It serves advertisers, brands (such as Airbnb, KraftHeinz, and Kellogg’s), agencies, and broadcasters by enabling audience development, cross-channel performance optimization, and data-driven growth through analytics, AI, machine learning, and natural language processing.[1][2][5][6] The platform solves challenges in fragmented media buying by unifying planning, buying, measurement, and targeting based on consumer behavior, sentiment, and real-time signals, while Amobee has demonstrated growth through acquisitions like Turn in 2017 and advanced features like emotion detection technology.[2]
As a wholly owned subsidiary—originally of Singtel and later under Tremor International—Amobee rebranded its core offerings to Nexxen in a recent unification of Tremor’s tech stack, including DSP, SSP, and ad server capabilities, positioning it for enhanced efficiency in the open internet advertising ecosystem.[2][3]
Founded in 2005 in Foster City, California (later Redwood City HQ), Amobee emerged as an advertising platform focused on understanding content consumption patterns to improve advertiser outcomes and consumer experiences.[1][2][4][7] Specific founders are not detailed in available sources, but the company quickly evolved into a global marketing technology leader, raising $72 million in total funding and serving major brands early on.[5][7]
Pivotal moments include its acquisition by Singtel, establishing it as a subsidiary of a major communications tech firm, followed by integration under Tremor International.[1][2][7] Key expansions involved acquiring Turn (a multi-channel DSP and DMP) in 2017 for advanced analytics, launching Triggers in 2016 for real-time mindset targeting, and winning first place at WASSA 2018 for emotion detection tech developed by data scientists like Alon Rozental.[2][4]
Amobee rides the wave of converged TV and digital advertising, where fragmented screens demand unified data platforms amid rising CTV adoption and privacy shifts away from cookies.[3] Its timing aligns with programmatic growth and AI-driven personalization, enabling broadcasters to shift to audience-based selling and advertisers to measure full-funnel impact across channels.[1][3] Market forces like open internet scale and the need for cross-platform precision favor Amobee, as it influences the ecosystem by powering brands' decisions and fostering tools that boost yield and engagement in a post-third-party cookie world.[2][5][6]
Amobee's evolution into Nexxen signals a push toward a dominant, all-in-one ad tech stack, likely accelerating with AI advancements in sentiment and predictive targeting.[2][3] Trends like CTV dominance, automated yield optimization, and unified measurement will shape its path, potentially expanding influence through Tremor integrations and global broadcaster partnerships.[3] As ad tech consolidates, Nexxen could redefine open-web efficiency, tying back to Amobee's foundational mission of smarter content consumption for superior campaign outcomes.[1]
Amobee has raised $42.0M across 3 funding rounds. Most recently, it raised $22.0M Series C in August 2008.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2008 | $22.0M Series C | Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures | |
| Dec 1, 2006 | $15.0M Series B | Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures | |
| Oct 1, 2006 | $5.0M Series A | Accel, Hoxton Ventures, Kapor Capital, S Capital VC, StageOne Ventures |
