Adora

Adora is a Seattle, Washington-based software company that develops a business-to-business product analytics platform designed to automatically record user interactions, screens, and navigation paths within digital applications. By capturing this behavioral data continuously without requiring manual event tagging from developers, the platform provides product management, user experience design, and engineering teams with real-time visual insights into complex user journeys. The enterprise operates primarily through a software-as-a-service business model to help clients analyze interface engagement without requiring specialized data expertise. The startup currently maintains a corporate workforce of eight total employees to support its ongoing software development and commercial operations. The company provides its experience mapping technology to several prominent technology organizations, including Canva, Notion, and Linktree. Adora was officially founded in 2023 by Omar, a former Canva product lead, and Nathan, a former Amazon engineering lead.