Activation

Activation is a marketing services agency that specializes in brand activation, developing creative strategies designed to capture consumer attention and drive sales. The firm crafts powerful, insight-led ideas to engage shoppers across the entire journey, leveraging expertise in digital, out-of-home, in-store, and on-pack channels. Their approach encompasses digital strategy, social media campaigns, sales promotions, and branded content for their clients.

The company was co-founded in 2010 by Matt Ramsay, who serves as Managing Director, and Dan Hirons, the Creative Director. They established Activation with the insight that in an increasingly cluttered market, effective ideas are essential to cut through the overwhelming noise of everyday marketing. Their collective experience in the fast-moving consumer goods sector informed this foundational understanding.

Activation primarily serves retail and FMCG brands, delivering bespoke campaigns that boost brand visibility and product engagement. The firm’s vision is to help clients stand out by translating deep consumer insights into impactful activations, ensuring brands not only grab attention but also achieve measurable commercial success by effectively connecting with their target audience.